Oct 28, 2019
On this episode of Stories Behind The Grind, listen to my
conversation with Dr. Karen Sutherland, who currently leads the
social media and public relations disciplines at the University of
the Sunshine Coast, and brings with her over 20 years marketing
experience.
We discuss how to build trust and integrity in your business
to develop long term customer relationships, how to best deal with
negative feedback from online and in person reviews, and how to
build engagement with your audience
Also discover:
How Karen started into marketing
Marketing lessons Karen learned form working with social
enterprises
Importance of authenticity and knowing the brand's story for
small business owners
Karen's advice to those who struggle to put themselves out
there and communicate their story
How to build engagement
How to Break through the noise
On building relationships vs selling
Building trust with the people you work with
Thoughts on social media as we head into 2020
How to respond when your business is being attacked by a
competitor or a disgruntled customer who left negative
feedback
How best to Manage feedback
Karen's definition of the grind
Links:
Karen on Facebook
Karen on Twitter
Karen on Instagram
Karen on LinkedIn
Karen's website