Sep 2, 2019
On this episode of Stories Behind the Grind, listen to my conversation with Julio, social media director at Perfect Daily grind, the world’s leading online coffee publication. We discuss how Perfect Daily grind grew into the powerhouse publication it is today, what steps you should take to plan releasing content and skills needed to stay ahead of social media changes.
Also discover
How Julio got interested in social entrepreneurship and social
media
The 3 main projects for Perfect Daily Grind
What goes into creating a content strategy
Marketing and the role it plays in the planning stage
The importance of combining value and authenticity, content and
resources
Making sure the audience has to see the value of what they
share
Social media will give you feedback on how your content does
Why doing these two things will separate you from all the other
social media content out there
The evolution of content for Perfect Daily Grind
How to capture peoples attention on social media
Keeping up with the changes in social media platforms
How to find the balance between quality and quantity
The platform that is the best source of organic growth
Challenges in communicating content across different continents and
languages
Key metrics that Julio is keeping track of
Julio's definition of the grind
Links:
Perfect Daily Grind website - https://www.perfectdailygrind.com/
Perfect Daily Grind on Instagram - https://www.instagram.com/PerfectDailyGrind/
Perfect Daily Grind on Facebook - https://www.facebook.com/pg/perfectdailygrind/about/
Perfect Daily Grind on Twitter - https://twitter.com/PerfectDailyG
Julio on Instagram - https://www.instagram.com/jguevarae/
Julio on Facebook - https://www.facebook.com/julio.guevara.355
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