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Stories Behind the Grind

Sep 2, 2019

On this episode of Stories Behind the Grind, listen to my conversation with Julio, social media director at Perfect Daily grind, the world’s leading online coffee publication. We discuss how Perfect Daily grind grew into the powerhouse publication it is today, what steps you should take to plan releasing content and skills needed to stay ahead of social media changes.

Also discover
How Julio got interested in social entrepreneurship and social media

The 3 main projects for Perfect Daily Grind

What goes into creating a content strategy

Marketing and the role it plays in the planning stage

The importance of combining value and authenticity, content and resources

Making sure the audience has to see the value of what they share

Social media will give you feedback on how your content does

Why doing these two things will separate you from all the other social media content out there

The evolution of content for Perfect Daily Grind

How to capture peoples attention on social media

Keeping up with the changes in social media platforms

How to find the balance between quality and quantity

The platform that is the best source of organic growth

Challenges in communicating content across different continents and languages

Key metrics that Julio is keeping track of

Julio's definition of the grind

Perfect Daily Grind website -
Perfect Daily Grind on Instagram -
Perfect Daily Grind on Facebook -
Perfect Daily Grind on Twitter -
Julio on Instagram -
Julio on Facebook -


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