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Stories Behind the Grind

Jul 22, 2019

On this episode of Stories Behind the Grind, listen to my conversation with Sasa Sestic, 2015 World Barista Champion. We discuss, how café owners can boost profits, how to foster collaboration in a team and how a visit to India, sparked the beginnings of Project Origin.

Also discover

What motivated Sasa while growing up
How Sasa feels about the success he is enjoying today
Sasa's definition of sustainability
How baristas can communicate to customers the story of where coffee comes from
Importance of the role baristas play
Understanding the customer's needs
Sasa's World Barista Championship journey
Sasa's biggest learning during the competition
How Sasa found Project Origin
The end goal of Project Origin
How coffee owners can get involved with Project Origin

How to stay profitable as a café owner

Why running a café is like driving a bus
Sasa's tips and advice
The importance of hiring people based on values

Project Origin:

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