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Stories Behind the Grind

Mar 26, 2019

On this episode of Stories Behind the grind listen to my conversation with Peta Ellis CEO of River City Labs, and founder of 3am Tribe. We discuss how to win a Hackathon event, how to build a community and why founder mental health should be a priority.

Peta Ellis CEO of River City Labs, Co-founder of Peak Persona, and Founder of 3am Tribe

How Peta combined her marketing know-how into the startup sector to make an impact

How Peta supported technical minded software developers and start-up talents with marketing themselves and understanding the benefits of connecting with those from different backgrounds and industries

Why you can’t just market the product your building/selling

What successful start-ups do to market their founders

What should be in the founders “toolbox”

What is the number 1 focus for River City Labs right now

Key cultural elements you can use for your own business

Learnings from River City Labs on fostering communities

Where the Australia Startup Scene is heading into the future

How to learn more about River City Labs and the benefits of membership.

Tactics for winning a Hackathon event

How to maintain rhythm through the power of rest days

Peta on Instagram - Instagram
Peta on LinkedIn - LinkedIn
Peta on Twitter - Twitter
River City Labs -

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