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Stories Behind the Grind

Jul 8, 2019

On this episode of Stories Behind the Grind, listen to my conversation with String, a top 20 content creator in all of Australia on LinkedIn. We discuss String’s 7 layers to building a personal brand, how to overcome your fear of appearing on video and how to break through the noise on LinkedIn.

Also discover:

Why String chose LinkedIn as a platform to grow
How String's 9 to 5 job killed her creativity and pushed her to start her journey as an artist
The need to learn business to enhance creativity
How being authentic and building a community on Meerkat, allowed String to grow her following
The 7 V’s Formula  of personal branding
Why you should work on your strengths first
110 % versus 75 % quality of content
Why even negative feedback is positive
How to stay in people’s minds everyday
Advice to those who find videos daunting
Value of doing and practicing
Being consistent and getting validation
Video as a tool for communication
The importance of sharing your knowledge
String's memorable moments growing LinkedIn
Why not sharing your authentic self can weigh you down

String's mission to create a community of video storytellers
Detoxing from technology
Where String's creativity came from
String's definition of the grind

#StringStory -
String Story on LinkedIn -
String Story on Facebook -
String Story on Twitter -
String Story on Instagram -
String Story website -

Be sure to follow me on Instagram @aidanvoc

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